http://cmykeller.com Ethan Keller Branding & Visual Design Thu, 13 Sep 2012 12:46:38 +0000 http://cmykeller.com en http://cmykeller.com/FUTURE-VISION http://cmykeller.com/following/cmykeller.com/FUTURE-VISION Thu, 13 Sep 2012 12:46:38 +0000 Ethan Keller Branding & Visual Design 1777961 Client Microsoft ______________________________________________________________________________________________ Team Office Labs Envisioning ______________________________________________________________________________________________ Overview I worked on a very small team as an Art Director overseeing visual design / look and feel for this video. Adhering to specific Microsoft pillars we conceptualized what productivity would look like In 5-10 years. How will people get things done at work, at home, and on the go? This was our question to answer and we did it by making a 6 minute video that tells an interweaving story of seamless technology. ______________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/1/35850/1777961/_ICONS_2021_CARGO1_.jpg" width="670" height="1394" width_o="670" height_o="1394" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_ICONS_2021_CARGO1__o.jpg" data-mid="11324180" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_ICONS_2021_CARGO2_.jpg" width="670" height="1329" width_o="670" height_o="1329" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_ICONS_2021_CARGO2__o.jpg" data-mid="11324182" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_SHUTTLE_2021_CARGO1_.jpg" width="670" height="2034" width_o="670" height_o="2034" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_SHUTTLE_2021_CARGO1__o.jpg" data-mid="11324580" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_SHUTTLE_2021_CARGO2_.jpg" width="670" height="1630" width_o="670" height_o="1630" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_SHUTTLE_2021_CARGO2__o.jpg" data-mid="11324608" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_SHUTTLE_2021_CARGO3_.jpg" width="670" height="1820" width_o="670" height_o="1820" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_SHUTTLE_2021_CARGO3__o.jpg" data-mid="11324614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_SUBWAY_2021_CARGO1_.jpg" width="670" height="2339" width_o="670" height_o="2339" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_SUBWAY_2021_CARGO1__o.jpg" data-mid="11324634" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_SUBWAY_2021_CARGO2_.jpg" width="670" height="2451" width_o="670" height_o="2451" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_SUBWAY_2021_CARGO2__o.jpg" data-mid="11324652" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_HOTEL_2021_CARGO1_.jpg" width="670" height="2693" width_o="670" height_o="2693" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_HOTEL_2021_CARGO1__o.jpg" data-mid="11324678" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_HOTEL_2021_CARGO2_.jpg" width="670" height="3241" width_o="670" height_o="3241" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_HOTEL_2021_CARGO2__o.jpg" data-mid="11324711" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_Office_2021_CARGO_001_.jpg" width="670" height="2517" width_o="670" height_o="2517" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_Office_2021_CARGO_001__o.jpg" data-mid="11324741" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_Office_2021_CARGO_002_.jpg" width="670" height="2281" width_o="670" height_o="2281" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_Office_2021_CARGO_002__o.jpg" data-mid="11324772" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_Office_2021_CARGO_003_.jpg" width="670" height="2537" width_o="670" height_o="2537" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_Office_2021_CARGO_003__o.jpg" data-mid="11324794" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_Office_2021_CARGO_004_.jpg" width="670" height="3079" width_o="670" height_o="3079" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_Office_2021_CARGO_004__o.jpg" data-mid="11324832" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_Home_2021_CARGO1_.jpg" width="670" height="2893" width_o="670" height_o="2893" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_Home_2021_CARGO1__o.jpg" data-mid="11324979" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_Home_2021_CARGO2_.jpg" width="670" height="3423" width_o="670" height_o="3423" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_Home_2021_CARGO2__o.jpg" data-mid="11325067" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_Home_2021_CARGO3_.jpg" width="670" height="2604" width_o="670" height_o="2604" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_Home_2021_CARGO3__o.jpg" data-mid="11325081" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/1777961/_Home_2021_CARG_O4_.jpg" width="670" height="3090" width_o="670" height_o="3090" src_o="http://payload.cargocollective.com/1/1/35850/1777961/_Home_2021_CARG_O4__o.jpg" data-mid="11325167" border="0" align="left"/> Client Microsoft ______________________________________________________________________________________________ Team Office Labs Envisioning... http://cmykeller.com/QANTAS-AIRWAYS http://cmykeller.com/following/cmykeller.com/QANTAS-AIRWAYS Tue, 11 Sep 2012 21:02:21 +0000 Ethan Keller Branding & Visual Design 4065453 Client Qantas Airways ______________________________________________________________________________________________ Agency R/GA ______________________________________________________________________________________________ Overview Australians travel 70% more than the average tourists. Qantas Airways was looking to revitalize their brand by introducing new interactive products for extreme globetrotters. These platforms would present travelers with interesting inflight information about their destination. I also conceptualized an exclusive frequent flier program called Q & CO., offering luxury benefits to the itinerant global citizen. ______________________________________________________________________________________________ <img src="http://payload88.cargocollective.com/1/1/35850/4065453/Qantas1.jpg" width="670" height="3231" width_o="670" height_o="3231" src_o="http://payload88.cargocollective.com/1/1/35850/4065453/Qantas1_o.jpg" data-mid="21311474" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/35850/4065453/Qantas2a.jpg" width="670" height="2463" width_o="670" height_o="2463" src_o="http://payload88.cargocollective.com/1/1/35850/4065453/Qantas2a_o.jpg" data-mid="21326140" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/35850/4065453/Qantas3a.jpg" width="670" height="2593" width_o="670" height_o="2593" src_o="http://payload88.cargocollective.com/1/1/35850/4065453/Qantas3a_o.jpg" data-mid="21326145" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/35850/4065453/Qantas4a.jpg" width="667" height="2980" width_o="667" height_o="2980" src_o="http://payload88.cargocollective.com/1/1/35850/4065453/Qantas4a_o.jpg" data-mid="21326153" border="0" align="left"/> Client Qantas Airways ______________________________________________________________________________________________ Agency R/GA... http://cmykeller.com/REDI http://cmykeller.com/following/cmykeller.com/REDI Tue, 11 Sep 2012 19:12:24 +0000 Ethan Keller Branding & Visual Design 4064969 Client Goldman Sachs / REDI ______________________________________________________________________________________________ Agency R/GA ______________________________________________________________________________________________ Overview This is a proposed concept for Goldman Sachs. REDI is a an iconic platform that has been used by traders for over 20 years. It is the industry standard and is used on hundreds of thousands of desktops daily. REDI, was "ready" for an updated look and feel. I thought that it being used in the financial world, what would make more sense than to base the graphic language off of numbers. Using a "Micro / Macro" point of view this system is flexible and keeps a fresh look in an ever changing industry. ______________________________________________________________________________________________ <img src="http://payload88.cargocollective.com/1/1/35850/4064969/TEMPLATE_REDI0.jpg" width="669" height="3578" width_o="669" height_o="3578" src_o="http://payload88.cargocollective.com/1/1/35850/4064969/TEMPLATE_REDI0_o.jpg" data-mid="21308952" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/35850/4064969/TEMPLATE_REDI1.jpg" width="669" height="2732" width_o="669" height_o="2732" src_o="http://payload88.cargocollective.com/1/1/35850/4064969/TEMPLATE_REDI1_o.jpg" data-mid="21308954" border="0" align="left"/> Client Goldman Sachs / REDI ______________________________________________________________________________________________ Agency R/GA... http://cmykeller.com/LOGOS http://cmykeller.com/following/cmykeller.com/LOGOS Tue, 11 Sep 2012 15:27:12 +0000 Ethan Keller Branding & Visual Design 4063677 Client Various ______________________________________________________________________________________________ Overview Brand new logo work mixed with a collection of old favorites. Identity design is one of my true passions, I love finding new solutions that communicate simplicity, purpose and functionality. ______________________________________________________________________________________________ <img src="http://payload88.cargocollective.com/1/1/35850/4063677/V3_1.jpg" width="670" height="2769" width_o="670" height_o="2769" src_o="http://payload88.cargocollective.com/1/1/35850/4063677/V3_1_o.jpg" data-mid="28048825" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/35850/4063677/V3_2.jpg" width="670" height="2921" width_o="670" height_o="2921" src_o="http://payload88.cargocollective.com/1/1/35850/4063677/V3_2_o.jpg" data-mid="28048830" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/35850/4063677/V3_3.jpg" width="670" height="3145" width_o="670" height_o="3145" src_o="http://payload88.cargocollective.com/1/1/35850/4063677/V3_3_o.jpg" data-mid="28048832" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/35850/4063677/V3_3b.jpg" width="670" height="996" width_o="670" height_o="996" src_o="http://payload88.cargocollective.com/1/1/35850/4063677/V3_3b_o.jpg" data-mid="28049879" border="0" align="left"/><img src="http://payload88.cargocollective.com/1/1/35850/4063677/V3_3e.jpg" width="670" height="982" width_o="670" height_o="982" src_o="http://payload88.cargocollective.com/1/1/35850/4063677/V3_3e_o.jpg" data-mid="28052683" border="0" align="left"/> Client Various ______________________________________________________________________________________________ Overview Brand new logo work mixed with a collection... http://cmykeller.com/LOST-FOUND http://cmykeller.com/following/cmykeller.com/LOST-FOUND Thu, 21 Jul 2011 02:46:22 +0000 Ethan Keller Branding & Visual Design 1759127 Project Hello Poster Show Exhibit ______________________________________________________________________________________________ Overview This poster is one of a select group featured in the Spring 2011 Lost & Found Edition of The Hello Poster Show. It's part of a limited run of 30, 19×26" silkscreen prints. The poster represents the "Lost" category, illustrating a guide to where your absent socks may be hiding in your dryer. All proceeds from Hello Poster sales benefit local Seattle charities. ______________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/1/35850/1759127/HPS_Dryer.jpg" width="670" height="2944" width_o="670" height_o="2944" src_o="http://payload.cargocollective.com/1/1/35850/1759127/HPS_Dryer_o.jpg" data-mid="8654238" border="0" align="left"/> Project Hello Poster Show Exhibit ______________________________________________________________________________________________ Overview This poster is one of a... http://cmykeller.com/ASCENTIUM http://cmykeller.com/following/cmykeller.com/ASCENTIUM Wed, 29 Sep 2010 21:07:02 +0000 Ethan Keller Branding & Visual Design 668793 Client Ascentium ______________________________________________________________________________________________ Project Promo Cards ______________________________________________________________________________________________ Overview Ascentium recently did an internal questionnaire that asked, "If we were an animal what would we be?" As you can imagine, the answers in a creative firm were very interesting! The purpose of this exercise was to convey that they are capable of multiple things as an agency, from interactive experiences to branding strategies, they are as flexible and unique as a Hawktopus! This promo card was the main branding collateral created to attract new business at a conference featuring Microsoft Execs. ______________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/1/35850/668793/Ascentium_1.jpg" width="670" height="2354" width_o="670" height_o="2354" src_o="http://payload.cargocollective.com/1/1/35850/668793/Ascentium_1_o.jpg" data-mid="3149073" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/668793/Ascentium_2.jpg" width="670" height="2389" width_o="670" height_o="2389" src_o="http://payload.cargocollective.com/1/1/35850/668793/Ascentium_2_o.jpg" data-mid="3149076" border="0" align="left"/> Client Ascentium ______________________________________________________________________________________________ Project Promo Cards... http://cmykeller.com/HTC http://cmykeller.com/following/cmykeller.com/HTC Sat, 14 Aug 2010 08:12:05 +0000 Ethan Keller Branding & Visual Design 427110 Client HTC ______________________________________________________________________________________________ Agency Hornall Anderson ______________________________________________________________________________________________ Overview The task at hand was to give the brand more "HTC"ness while building a new brand language that conveys expression and a unique ownable kit of parts. This was a huge challenge because this corporate rebrand was going to expand to their European and Asian markets along with the US later in the year. ______________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/1/35850/427110/HTC_1_.jpg" width="670" height="2151" width_o="670" height_o="2151" src_o="http://payload.cargocollective.com/1/1/35850/427110/HTC_1__o.jpg" data-mid="4061060" border="0" align="left"/> ______________________________________________________________________________________________ ROUND 2 WAS QUITE NOTEWORTHY AS WELL... The concept is that HTC as a holistic brand is powerful and efficient without you noticing. Around the shop HTC had obtained the nickname "Quiet Giant" hence their current tagline..." Quietly Brilliant." In this direction the graphic elelements emanate from the HTC logo to resemble their elegant power. ______________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/1/35850/427110/HTC_2_.jpg" width="670" height="2662" width_o="670" height_o="2662" src_o="http://payload.cargocollective.com/1/1/35850/427110/HTC_2__o.jpg" data-mid="4061062" border="0" align="left"/> Client HTC ______________________________________________________________________________________________ Agency Hornall Anderson... http://cmykeller.com/2009-YIR http://cmykeller.com/following/cmykeller.com/2009-YIR Sun, 20 Jun 2010 23:42:59 +0000 Ethan Keller Branding & Visual Design 473990 Client Microsoft ______________________________________________________________________________________________ Division Entertainment & Devices ______________________________________________________________________________________________ Overview While working as a personal designer for J Allard (Microsoft CXO/CTO) one of my favorite projects was to compose a set of Year In Review posters. This assignment originally started out as a 45 page Annual Report to showcase various highlights and accomplishments for Entertainment and Devices teams of 2009. Instead we opted to do multiple silk screened posters that utilized icons and typography which depicted the highlights of those individual teams. Posters were packaged with a 7 minute (trailer style) HD video featuring various internal teams. ______________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/1/35850/473990/JAG_1_.jpg" width="670" height="822" width_o="670" height_o="822" src_o="http://payload.cargocollective.com/1/1/35850/473990/JAG_1__o.jpg" data-mid="2135967" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/473990/JAG_2_.jpg" width="670" height="560" width_o="670" height_o="560" src_o="http://payload.cargocollective.com/1/1/35850/473990/JAG_2__o.jpg" data-mid="2135968" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/473990/JAG_3_.jpg" width="670" height="537" width_o="670" height_o="537" src_o="http://payload.cargocollective.com/1/1/35850/473990/JAG_3__o.jpg" data-mid="2135969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/473990/JAG_6_.jpg" width="670" height="478" width_o="670" height_o="478" src_o="http://payload.cargocollective.com/1/1/35850/473990/JAG_6__o.jpg" data-mid="2135974" border="0" align="left"/> Client Microsoft ______________________________________________________________________________________________ Division Entertainment & Devices... http://cmykeller.com/PDC http://cmykeller.com/following/cmykeller.com/PDC Sat, 19 Jun 2010 06:30:44 +0000 Ethan Keller Branding & Visual Design 427063 Client Microsoft PDC '07 (Professional Developers Conference) ______________________________________________________________________________________________ Agency Hornall Anderson ______________________________________________________________________________________________ Overview Microsoft’s Professional Developers Conference is an annual event. In 2007 they wanted something “funky” and fun for this somewhat “nerdy” event. The conference theme was “Getting People Connected.” I wanted to use big bold graphics that overlapped and intersected each other to show fluid motion and "Connection". From that came this system that was fun and unique, along with flexibility across all platforms. _______________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/1/35850/427063/2_PDC_.jpg" width="670" height="466" width_o="670" height_o="466" src_o="http://payload.cargocollective.com/1/1/35850/427063/2_PDC__o.jpg" data-mid="2128967" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/427063/1_PDC_.jpg" width="670" height="1140" width_o="670" height_o="1140" src_o="http://payload.cargocollective.com/1/1/35850/427063/1_PDC__o.jpg" data-mid="2128965" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/427063/3_PDC_.jpg" width="670" height="489" width_o="670" height_o="489" src_o="http://payload.cargocollective.com/1/1/35850/427063/3_PDC__o.jpg" data-mid="2128968" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/427063/4_PDC_.jpg" width="670" height="1104" width_o="670" height_o="1104" src_o="http://payload.cargocollective.com/1/1/35850/427063/4_PDC__o.jpg" data-mid="2128969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/427063/5_PDC_.jpg" width="670" height="332" width_o="670" height_o="332" src_o="http://payload.cargocollective.com/1/1/35850/427063/5_PDC__o.jpg" data-mid="2128970" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/427063/6_PDC_.jpg" width="670" height="1170" width_o="670" height_o="1170" src_o="http://payload.cargocollective.com/1/1/35850/427063/6_PDC__o.jpg" data-mid="2128971" border="0" align="left"/> Client Microsoft PDC '07 (Professional Developers Conference) ______________________________________________________________________________________________ Agency... http://cmykeller.com/HEALTH-VAULT http://cmykeller.com/following/cmykeller.com/HEALTH-VAULT Tue, 25 May 2010 23:32:12 +0000 Ethan Keller Branding & Visual Design 431077 Client Microsoft ______________________________________________________________________________________________ Agency Hornall Anderson ______________________________________________________________________________________________ Overview Developed a strategic concept for the HV brand that expresses a fluidity and organic look throughout. This look became distinctive and innovative within the health category. I was honored to collaborate with Felix Sockwell to create the continuous line icons which were also used as our FLOW connector throughout the brand. ______________________________________________________________________________________________ <img src="http://payload.cargocollective.com/1/1/35850/431077/1_HV_Icons_.jpg" width="670" height="612" width_o="670" height_o="612" src_o="http://payload.cargocollective.com/1/1/35850/431077/1_HV_Icons__o.jpg" data-mid="2128892" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/431077/3_HV_Big_Silo_.jpg" width="670" height="406" width_o="670" height_o="406" src_o="http://payload.cargocollective.com/1/1/35850/431077/3_HV_Big_Silo__o.jpg" data-mid="2128893" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/431077/4_HV_Silos_.jpg" width="670" height="884" width_o="670" height_o="884" src_o="http://payload.cargocollective.com/1/1/35850/431077/4_HV_Silos__o.jpg" data-mid="2128894" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/431077/5_HV_Poster_.jpg" width="670" height="562" width_o="670" height_o="562" src_o="http://payload.cargocollective.com/1/1/35850/431077/5_HV_Poster__o.jpg" data-mid="2128895" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35850/431077/HV_Image_5A.jpg" width="670" height="1620" width_o="670" height_o="1620" src_o="http://payload.cargocollective.com/1/1/35850/431077/HV_Image_5A_o.jpg" data-mid="21298799" border="0" align="left"/> Client Microsoft ______________________________________________________________________________________________ Agency Hornall Anderson...